About Us

Founded in 2015, Alpha Male Performance Ltd. (AMP) is a rising innovator in the design, manufacturing and marketing of custom forged wheels. All AMP forged wheels are tailor-made and built to order in our facilities in Los Angeles, California. Each and every set is unique as per your request. Here at AMP Forged we do not believe in off the shelf products, therefore your wheel set will be designed, engineered, tested and manufactured just for you.

Alpha Males are born to lead, they have certain unmistakable characteristics that make them natural leaders which always push them to the front of pack no matter what obstacles get in their way. It is this very ideal that gave us the inspiration to forge the essence of what was to be AMP’s core identity.

Clients are drawn to us for more than just our premium products, they seek us out because we use the same language they use. We seek to be a standard in the premium automotive aftermarket segment creating a brand that brings to life the very definition of what it is to be an Alpha Male. Our clients deserve quality, premium selection and a brand which resonates with these same qualities they in themselves aspire to reach, which include fearlessness, determination, passion, innovation and dedication to perfection.

AMP isn’t just a product it’s a state of mind and our clients understand that beautifully forged automotive components backed by impeccable service and innovations are more than just simple tangible aspects. They are reflections of what they wish to see represented in themselves. They are all the qualities needed in becoming an Alpha, they are that which make us Alpha Male Performance!